Local authorities planning to redesign their websites or make any major changes to them must carry out equality analysis from day one of the project, delegates heard at this month’s ‘Building Perfect Council Websites’ conference in Birmingham.
And suppliers or contractors designing a council’s website or taking on responsibility for uploading web content to the site must be instructed to do so to the same standard local authority staff would be expected to perform, Clive Lever, diversity and equality officer at Kent County Council, told a conference discussion group.
“Make them aware of our Public Sector Equality Duty [introduced by the Equality Act 2010]”, Lever said. “When commissioning others to work on your websites, do not settle for promises of accessibility – get evidence of how they will do it or have done in the past.”
When offering website users content in accessible alternative formats, use content that is appropriate for your target audience, he said. “So ’Keeping safe’ advice specifically for people with learning difficulties needs ‘Easyread’ versions as a matter of course. But minutes of cabinet meetings may not, so you would only provide them in Easyread if asked to do so. This approach means that you may only need to show clearly how people can get alternative formats if they need them. Do this in the files and on the pages which hold them.”
When running usability tests on a website, it is vital to bring in a wide cross-section of members of the public including disabled people; people of all ages; people with low literacy skills; and both experienced computer users and novices, Lever said.
“Remember that a person who cannot reach the information they need may think they are failing. In reality they are being failed by the website. Make sure at the start of the session that testers are clear that we are not testing them. They are testing us.”
While he said it was understandable that local authorities are currently looking to save as much money as possible, he said they should still offer a small payment to members of the public who are asked to test the website. “Travelling to our sites to do test tasks costs them time and money, and the experience of carrying out the user tests may be frustrating and stressful to them.”
Another key accessibility practice is to always use everyday language and terms online, he said.
“Remember that people rarely come to our site to have a look around and find out what we do. They come because there is something specific they want to do. So, our search box could say: ‘What do you want to do?’ instead of ‘Search’”.
The conference was co-hosted by E-Access Bulletin publisher Headstar with the local public sector IT management body Socitm.