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Launch for National Accessibility Awareness Campaign

Go ON Gold, a new national campaign to raise awareness about the barriers faced by disabled people in accessing modern technologies, from the internet to smartphones and digital TV, was launched this week by a consortium of partners lead by Headstar, the publisher of E-Access Bulletin.

Running for a year from summer 2012 to summer 2013, Go ON Gold is being launched ahead of the London Paralympics to capitalise on a stronger- than-usual public focus on disability issues.

At the project’s core is a partnership between the UK’s major e-accessibility players including the new national digital inclusion charity Go ON UK led by Martha Lane Fox, the UK government’s Digital Champion. Other partners include Headstar; AbilityNet, the UK’s leading charity on access to IT; BCS; the UK’s national blindness charity RNIB; Disability Rights UK (formerly RADAR), an umbrella group of other major charities; and the Equality and Human Rights Commission. The project is funded by Nominet Trust.

A series of video interviews with leading figures in the disability community – including Paralympic athletes – are being created for the campaign, about how access to new technologies has transformed their lives. All organisations and individuals invited to embed the videos in their own site. The Go ON Gold website also intends to act as a signpost to all the best accessibility resources elsewhere on the web.

Any organisation can sign up to become a Go ON Gold partner.


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