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Lack of skills and awareness fuel web inaccessibility, survey finds

Lack of skills or knowledge and lack of awareness of web accessibility are responsible for the great majority of website accessibility problems, according to a US survey of web accessibility practitioners.

Almost four in 10 respondents (36.6%) rated lack of skills and knowledge as the primary reason behind web site accessibility; and only slightly fewer (36.2%) lack of awareness. Other factors cited were Fear that accessibility will hinder the look, feel, or functionality of a website (13.2%); and lack of budget or resources to make it accessible (13.9%).

The research was conducted by WebAIM, a non-profit accessibility research, software and services body based at the Center for Persons with Disabilities at Utah State University. The body surveyed 900 web accessibility practitioners from North and Central America (58%); Europe (28%) and worldwide, working in all sectors.

Most of the web accessibility practitioners responding only work in their roles part-time, the research found. While 51.3% indicate that web accessibility is their official role or a significant part of their job assignment, only 29.3% spend more than 30 hours per week in this area. Meanwhile just under a third of respondents (31%) said accessibility work represents “a small part of my work or assignments”; and nearly one in five (17.7%) carry out accessibility work on their own initiative, or as a volunteer.

Asked which was the main factor behind their organisation’s motivation for implementing accessibility, just under a third (31.4%) said Compliance with guidelines and/or best practices. About one quarter (25.7%) said Moral motivation (it’s the right thing to do); a similar number (25.6%) said Legal, contractual, or structured negotiation requirements; other factors included Fear of a lawsuit or complaint (10.9%).

Within an organisation, management support was cited as the most critical factor to ensuring a successful web accessibility effort (36.7%); followed by Staff that are proficient in accessibility (24.8%); A clearly defined policy and/or guidelines (22.3%); Sufficient budget or time support (13.9%); and Legal mandates and requirements (8.7%).

The survey also found that people working in the web accessibility field are generally older, better paid, and better educated than their peers in the wider field of web development, and that the accessibility field has a larger proportion of women and people with disabilities than other technology fields.

However, a significant pay disparity exists for people with disabilities, who earn an average of at least $12,400 less than those without disabilities despite having very similar education level and years of experience, it found.

Comments

  1. Laura Player Business and Partnership Manager for Dig Inclusion | September 30th, 2014 | 5:35 pm

    I think it’s great to see some of the statistics for what makes accessibility work. Having an accessibility budget doesn’t mean one organisation will be any better at accessibility than another. As a digital inclusion company, we find that many customers see the cost of an audit as prohibitive, and whilst an audit is a great product and the bread and butter of many a consultant, the key is to inspire staff, show them accessibility doesn’t dampen creativity, and that a few small changes to the way they work can create an accessible, usable website that allows everyone to use it. Training and working with a company to understand their culture is without a doubt the best way to inspire an accessibility policy that works and is adhered to. I would love to see more companies let us look at their style guide when we’re training so we can make suggestions that benefit not just the web team we’re training, but everyone who may create future content for the Web.

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